This cat has 866242 reblogs at the moment and is called “Calming cat”. Thomas and I made it. It was part of our product video for and is obviously the most successful thing that came out of Well… better than nothing, I guess?

☰ Quote Overlays

I totally forgot to mention that we released an awesome new feature at New permalink pages. Now all quotes are being displayed right at the article they originate from. Here are some examples, and when you’re there already, read those articles, they are awesome:

In other news: I changed the background color of this blog here a bit. It’s now a very bright blue, not just a very bright grey. I’m such a crazy guy, unbelievable.

☰ API Ideas Braindump

You’re an uncreative and bored developer? Good for you, I’m an idiot with too many ideas and no programming knowledge.

We recently released the missing part of the API for Now there is this beautiful thing you could do a lot of interesting things with and there are many people who would do something, but don’t know what, so I figured it would be nice to throw some quick ideas into the world.

Feel free to pick any one of them and play around with it. I’m not able to build something like this and most of it is at the moment not relevant for as an included feature, so here you go:

  • A browser extension that shows how often the article you’re visiting right now got quoted.
  • An RSS Reader that only shows articles that got recommended on
  • A service that notifies you when your own site got a new recommendation on (Actually we’ll integrate something like this sometime, but hey, go for it!)
  • An Android/Windows Phone app that lets you use Read on your Android/Windows device.
  • A service that lets you import your Instapaper/Readability/Pocket articles to
  • A service that lets you decide how much time you’ve got and then gives you articles that are exactly that long.
  • An app that reads your saved articles back to you. Shouldn’t be too difficult on iOS.

I’m looking forward to your creations and if you decide to build something, I’m happy to play the tester for you, just let me know. <3 In case you have an idea but the API is not supporting it at the moment, feel free to contact us at

☰ is on your site.


We just released the Send to button. It’s one of those things that you can include in your site to let your readers interact on a more pleasant way with your content. The button features a lot of things. To quote (hehe) myself:

  • Save to Read – Let your readers easily save your articles for later reading to Read
  • Read now – Let your readers read the article in a reading environment they can customize themselves
  • Send to Kindle – Let your readers send the article to their favorite e-ink reading device. (Soon available for everybody, at the moment still in beta.)
  • Recommend on – This may be the best thing. Your readers can select a part they liked of the article and click the button to recommend the article on

I’m especially happy to announce that we’ve worked together with The Industry as a launch partner. From now on you’re able to recommend and save articles by The Industry directly to More on that topic can be found here: Ushering the Button

As always, the official announcement can be found in the Blog. If you have your own site, I’d be incredibly happy to see the button somewhere on it.

☰ Blog: Switching to Github


Recently we changed our development process quite a bit by moving from self-hosted Subversion to Github. After some weeks working with the new set up I thought it may be the right time to write something about the whole story.

Philipp wrote a piece on how our developers at (which means: Everyone but me) are now using Github. I have no idea what all of this means but it sounds like they know what they're doing.

☰ Readmill lets authors claim their books

Inspired by this, today we’re releasing our first tool for authors to engage with their readers in an easier and more enjoyable way.If you are an author you can now claim your profile on Readmill. This allows us to connect you with the books you’ve written, and those reading them.

Great feature. It’s interesting how Readmill and basically solving the same problem at totally different places. We have similar plans. You should be able to claim your source page (here’s the one of this blog) and we want to differentiate between all authors of a given page and so on. It’s a interesting problem to work on. We have great plans in this direction and I’m looking forward to see how Readmill is approaching all that for books.

☰ Bringing to the App Store

I think it’s safe to say that we’ve managed something interesting this week. We’ve released the iPad app, a whole new part of, called Read and a lot of more new things without anyone of us being in the same place.

Philipp was somewhere in south Germany, Martin in Hamburg, and Florian and me at different places in Denmark. Our initial plan was to release the app when Florian and me are back from our vacation, but Techcrunch Disrupt took place and Julian had a place at the startup alley to showcase and we wanted the to be in the App Store for that. So we’ve changed our deadline to a week earlier and managed it without any problems.

I have to say I’m proud of the work we’ve done so far. I haven’t been as excited for anything as for the iPad launch. I don’t want to brag, but it has been a great start. We’ve been on place two in the App Store category for social networks and the app got over 100 reviews, almost all of them featuring five stars. That’s incredible.

Together with the app, we’ve launched a new welcome page for, the site got a new header and everything is now responsive. But that’s not all, we’ve finally built extensions for every major browser. I’m kind of proud on how Philipp has done this: Basically we don’t have to update four different plugins, we just have to change the code of the bookmarklet and the extensions will show the same changes. Or something like that. Nerd stuff.

However. Our first app is out there, we’re working on the first update and all in all I’m relieved that our plans seem to work out just fine.

As most of you know, started on this little blog here, so: Thank you. Thank you so much for helping me — and now us — to start this thing that developed in something much bigger anyone could have imagined.

☰ The status has changed to Ready for Sale.

And suddenly everything happend really quick. Ten days waiting for review and today we’ve got the final mail: We’re approved. will be on your iPads soon. I’m so incredibly happy. It’s not downloadable yet, we have to work on some preparations on the website first. It’ll hit an App Store near you next Tuesday. Uh yeah. 🙂